Scent for retail stores improves customer experience, increasing customer dwell time and willingness to buy. Using scent connects your brand with your customers on an emotional level, which increases brand loyalty. Scent offers more sales as scent helps customers to decide instinctively. As scent is linked with memory, customers will long remember the pleasant experience and will return.

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With more and more shoppers turning to online shopping, the in-store retail scent experience is a crucial opportunity to portray your brand and foster loyalty and gain new customers. When shoppers do visit the high street or retail parks the brand experience needs to be a memorable one. Retailers take every aspect of their stores into account: the layout and décor, the music and lighting and now the retail scent. Savvy retailers are tapping into their customer’s senses with the creation of an immersive experience with the use of fragrance.

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What are the benefits of Scent Marketing?

 

• Consumers experience many positive feelings as a result of breathing in a pleasant aroma.

 

• Scent offers more sales as scent helps customers to decide instinctively.

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• Scent Marketing Research has proven that consumers evaluate scented products as being of higher quality.​

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• Consumers are more eager to buy and willing to pay more in a scented environment.

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• As scent is linked with memory, customers will long remember the pleasant experience and will return.

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• Scent is a new and unique marketing idea for retail shops to help them to stand out from the crowd!

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